Why Even the Best Journalists Need Help Writing Digital Content
Using the written word is not that “easy”. Even seeing first hand what my twelve year old is learning and working toward in Language Arts reminds me of the journey and effort it takes to write and...
View ArticleHow to Establish a Best Practices Content Marketing Culture at Your Company
Let’s face it, things have changed a lot in the past few years when it comes to marketing your company and brand. I don’t think I can emphasize that point nearly enough. And it’s never going to stop....
View ArticleWhat is the Best Marketing Tech For Your Content Marketing Efforts?
There is an ever growing amount of data and tools available to assist content marketers and publishers with their content efforts. There are platforms for creating content, collaborating and managing...
View ArticleAre You Listening? Why Should I Care About Your Brand The Most?
Years ago I worked with an amazing marketing consultant and sales trainer, Linda Pogue. Anyone who was in publishing back then will remember her. She started her career in marketing before becoming a...
View Article5 Of The Biggest Mistakes To Avoid In Your Content Marketing
There are lots of checklists and best practices around the best ways to implement your content marketing strategy and plan which are great and super useful. Here’s a great one I always refer to:...
View ArticleHow Do You Get To Know Your Audience The Best?
Audience, Customers, Consumers, Readers. No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published on a website,...
View ArticleWhat Are The Best Questions To Ask When Developing Audience Types?
As marketers when we talk about Audience Personas we are trying to “paint a picture” of our customers as well as industry thought leaders and influencers that are important to us. We think about a...
View ArticleThe Best Kept Secrets to Making Your Emails Great!
Email marketing is alive and well and is a powerful and effective tool for Marketers. Today I read this article by McMurryTMG that talks about some of the stats that prove how effective email...
View Article10 Great Examples of Brands as Publisher
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and...
View ArticleThe #1 Best Tip for You from Content Marketing World And Social Shake-Up
In September, I attended both Content Marketing World and Social Shake-Up, which Atomic Reach was a sponsor for. I found both conferences energizing, interesting and super exciting. And I only saw two...
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How To Justify The Cost Of Your Content Marketing Program
There really is no question mark around content marketing anymore. Content Marketing is crucial for every brand whether you are a B2B or a B2C brand. A report by Edelman brings to light many of the...
View ArticleHow Do You Know When You Need Content Scoring Technology?
There are a lot of great tech tools available right now for marketers. All you have to do is look at the Marketing Technology Landscape Supergraphic 2015. There are over 1,800 vendors in 43...
View ArticleHow to Establish a Best Practices Content Marketing Culture at Your Company
Let’s face it, things have changed a lot in the past few years when it comes to marketing your company and brand. I don’t think I can emphasize that point nearly enough. And it’s never going to stop....
View ArticleWhat Score Do The Top Posts on LinkedIn Pulse Achieve?
For a while now I’ve been curious about how the top articles on LinkedIn would score when analyzed by the Atomic Reach platform. Would the highest performing articles have high scores (scores at 65 or...
View ArticleHow Do You Know When You Need Content Scoring Technology?
There are a lot of great tech tools available right now for marketers. All you have to do is look at the Marketing Technology Landscape Supergraphic 2015. There are over 1,800 vendors in 43 categories....
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